What is a FOODAPALOOZA™ ? FOODAPALOOZA™ is a fantastic healthier-living food expo for all ages. We want you to see
and sample the huge variety of flavorful and nutritious foods and services available—
foods and services that can change your life!
FOODAPALOOZA™ is all about food—how we shop for it, cook it, snack
on it and live with it! These are foods designed to help people live a
healthy hearty life while eating foods they’ll love. We’re featuring products
that are fat free, low-sodium, or made with zero trans-fat. FOODAPALOOZA
™
will be showcasing the latest in sugar free foods, the healthiest
and coolest beverages available and the latest in safe and convenient
cookware.
Why FOODAPALOOZA™ ?
As you're probably aware, there has been an alarming increase in diabetes and heart disease, not only in Ventura County, but across the nation. These chronic conditions,
due to poor eating and insufficient exercise, need only several short years of neglect before
they strike. At FOODAPALOOZA™ we are excited to be able to offer a wide variety of
healthy food products to see, taste and purchase from the many vendors who will be on
display at the event.
Why is exhibiting at FOODAPALOOZA™ the most cost-effective
way to reach thousands of healthy minded people who use products
or services just like yours?
The Diabetes Explorer® Educational Foundation offers a strong promotional, marketing and
advertising venue geared toward consumers who want to take better care of themselves
through better nutrition and fitness. These consumers are serious buyers who will be eager
to sample and learn more about your product, and the ways in which it will help them stay
fit and vigorous.
How Big of An Event is FOODAPALOOZA™ ?
Over 20,000 square feet of exhibitors will make this the biggest and most visible event of
this kind, attracting people from Ventura and Santa Barbara Counties. FOODAPALOOZA™
will be held annually and will be at the Ventura County Fairgrounds, Ventura, California on
Saturday, November 15th, 2008.
Why Exhibit at FOODAPALOOZA™ ?
Being a FOODAPALOOZA™ exhibitor will put you right in the middle of the most exciting
food event of the year! By exhibiting we’ll guarantee visibility and direct exposure to
consumers throughout Ventura, Santa Barbara and Los Angeles who are interested in
attending this fun and healthy event. You’ll have the ability to connect directly with
consumers eager to sample your products and discover their benefits for a healthy and
more nutritious lifestyle.
Exhibit and take part in the largest healthy-living food Expo of the year!
FOODAPALOOZA™ offers a number of sponsorship/benefit levels to choose from. This guarantees
a partnership package that fits your company’s sponsorship objectives.
TITLE SPONSOR - $10,000
* Your company shares the name of the event on all print, broadcast and on-line media
Logo on Official Festival Ticket
All amenities of the Diamond Sponsor
DIAMOND SPONSOR - $5,000
Promotional Benefits
Right to use Festival logo
On-Site Benefits
Sponsor of 1 of the Educational/Entertainment Sessions, selected on a first come-first served basis
One 15 second PA Announcement each hour of the festival
One 10’ x 10’ booth at festival
Two prominently displayed 10’ x 3’ banner w/ logo
Print Marketing
Feature Story in Official Festival Program
Official Festival Program-One full page ad (20,000 copies distributed)
Official Festival Program-Listing on Sponsor Listing Page
Logo on all newspaper and magazine advertising
Logo on Pre-Event Festival Poster
Logo on Festival t-shirt and all other merchandise
Logo on all marketing collateral
Online
Rotating banner and link on Official Festival Website Home page
Logo and link on Official Festival Website sponsor page
Collateral
Thank you wall plaque
GOLD SPONSORSHIP - $2,500
Promotional Benefits
Right to use Festival logo
On-Site Benefits
One 10’ x 10’ booth at festival
One prominently displayed 10’ x 3’ banner w/ logo
Print Marketing
Feature Story in Official Festival Program
Official Festival Program-One 1/2 page ad (20,000 copies distributed)
Official Festival Program-Listing on Sponsor Listing Page
Logo on all newspaper and magazine advertising
Logo on Pre-Event Festival Poster
Logo on Festival t-shirt and all other merchandise
Logo on all marketing collateral
Online
Rotating banner and link on Official Festival Website Home page
Logo and link on Official Festival Website sponsor page
Collateral
Thank you wall plaque
SILVER SPONSORSHIP - $1,500
Promotional Benefits
Right to use Festival logo
On-Site Benefits
One 10’ x 10’ booth at festival
One prominently displayed 4’ x 2’ banner
Print Marketing
*Official Festival Program-1/3 page ad (20,000 copies distributed)
Official Festival Program-Logo on Sponsor Listing Page
Logo on all newspaper and magazine advertising
Logo on Pre-Event Festival Poster
Logo on Festival t-shirt and all other merchandise
Listing on all marketing collateral
Online
Logo and link on Official Festival Website sponsor page
Collateral
Thank you wall plaque
BRONZE SPONSOR - $500
Promotional Benefits
Right to use Festival logo
On-Site Benefits
One prominently displayed 4’ x 2’ banner
Print Marketing
*Official Festival Program-1/4 page ad (20,000 copies distributed)
Official Festival Program-Listing on Sponsor Listing Page
Listing on all newspaper and magazine advertising
Listing on Pre-Event Festival Poster
Listing on Festival t-shirt and all other merchandise
Listing on all marketing collateral
Online
Logo and link on Official Festival Website sponsor page
Collateral
Thank you wall plaque
A print run of 20,000 programs promoting FOODAPALOOZA™ will be distributed throughout Ventura
County 30 days prior to the event. A portion of these programs will also be available at the event. The program
will include an event overview, articles on eating, products and exercise, exhibitor listing, exhibitor directory
which includes address, phone number, website and email and exhibitor booth locations. All advertising
to enhance company awareness is welcome in the program. The program including all advertising will
be printed in 4/color.
Click here to submit your sponsorship, or application for advertisment online.
DIABETES EXPLORER® EDUCATIONAL FOUNDATION
BOARD OF EXHIBITOR STANDARDS
FOODAPALOOZA is a Healthier Food Choice Expo catering to companies that produce, sell or serve the following:
Healthy Food Choices, Sugar Free, Fat-Free Foods or Beverages, Supplements, Cookware or Healthy
Diet-Related Products or Services.
The BOARD OF EXHIBITOR STANDARDS is a voluntary board set up to create appropriate standards of exhibiting
at FOODAPALOOZA.
BOARD OF STANDARDS
Chef, Rachel Main—The Main Course
Linda Ann Hall, MSA,RD,CNSD, Registered Dietitian II
Doug Burns – International Personal Fitness Consultant,
Former Mr. Natural Universe – Type 1 Diabetic
Clare Petrotta, RN, PHN, BSN, Programs Manager, West Region Good Neighbor Pharmacy®/Diabetes Shoppe®
EXHIBITOR STANDARDS
Cookware. Cookware will not contain perfluorooctanoic acid (PFOA) which is found in Teflon and other nonstick
surfaces. Cast iron, stainless steel, and copper are preferred. Cookware will not contain an aluminum surface
exposed to food.
GENERAL FOOD GUIDELINES
Ingredients Not Accepted: Artificial Flavors, Artificial Colors, High Fructose Corn Syrup, Trans Fatty Acids,
Recombinant Bovine Somatotropin (rBST) , Recombinant Bovine Growth Hormone (rBGH), Fried Foods, Pesticides.
Ingredients preferred: Green/organic items, fat free or low fat dairy products, whole grains, no/non-detectable
trans-fatty acids, low saturated fat. Artificial sweeteners are allowed.
Food Facts Labels: Ingredient/nutrient information will be present on all items. All prepared food ingredient/nutrient information to be based on the item provided and not for the item as part of a larger portion (i.e., information
will pertain to one slice of pizza, rather than the whole pizza.) All vendors will prominently display ingredient/nutrition labels, and will make them available for guests to take with them.
Food Facts Labels: Skim or 2% fat milk, soy beverages, sports drinks (natural-electrolyte fortified) must not exceed 100 calories per 12 oz or 200 calories per package. Flavored (natural) waters must not exceed 50 calories
per 8 oz or 200 calories per package.
For Single/Snack Item:
(referring to a minimum of one serving each of fruit/vegetable/starch)
No more than 350 calories, no more than 500mg of sodium, maximum of 30% of calories from fat, 10% from
saturated fats (excluding: nuts, seeds, legumes and whole/natural foods high in “good” fat.) for dairy or high
calcium dairy substitutes: At least: 120mg calcium per 4 oz serving, 150mg calcium per 6oz serving, 245mg
calcium per 8oz serving.
Exhibit and take part in the largest healthy-living food fair of the year!
Click on the map to download a print version
DIABETES EXPLORER® EDUCATIONAL FOUNDATION
ABOUT DIABETES EXPLORER®The Diabetes Explorer Educational Foundation is a non-profit foundation whose 501c3 is sponsored by Public
Health Foundation Enterprises (PHFE), city of Industry.
Our Mission
To educate people with type 1 and 2 diabetes, parents, guardians, and mentors worldwide. We achieve this
through our Diabetes Explorer Specialty Publications and related print and on-line media about diabetes. Donations,
grants, foundation membership and fundraisers help us place important educational tools directly into the
hands of people who have diabetes, as well as the parents, mentors and caregivers whose lives are also affected
by the disease.
Our Contribution Commitment
Diabetes Explorer® Educational Foundation is committed to helping the Braille Institute of America and
the visually impaired by producing our media in both Braille and large-print editions.
Diabetes Explorer® Educational Foundation
5650 W. Flamingo Rd., Ste. B., Las Vegas, NV 89103
P.O. Box 359, Moorpark, CA 93020—805-532-1387
FOUNDERS
Larry B. Lee
Lisa M. Kingsley
John M. Dandurand
Lisa M. Lee
ADVISORY BOARD
Doug Burns
Elaine Aldrete
Noreen Gural
OFFICERS
Larry B. Lee, President
Lisa M. Kingsley, Vice President COO
John Dandurand, Business Development
Lisa M. Lee, Secretary
FOODAPALOOZA™
Larry B. Lee, President
Lisa M. Kingsley, Vice President COO
PO Box 359, Moorpark, CA 93020—805-532-1387
Patty Brown, Manager Exhibit Sales, Sponsorship and Events
805-607-9495 Office
805-484-5288 Fax
patty@pattybrown.net
Patrick Jagendorf, Roy McDonald Associates, Inc., Exhibit Sales
562-795-9134 Office
562-598-8242 Fax
patrick@roymcdonald.com
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